Premium Romanian brands in RIVUS. TEILOR, DAAR, and JANINE will open locations in the largest urban regeneration project in Romania

TEILOR store will consolidate the premium and luxury jewelry segment in the largest mixed-use project based in Romania. The brand will provide a selection of jewelry with natural diamonds, gemstones, and gold jewelry, complementing the offering in RIVUS. TEILOR will contribute to diversifying the offering dedicated to the premium segment and will enrich the shopping experience we will enjoy at RIVUS.

DAAR, a TEILOR Holding brand, will operate in RIVUS a concept built around a variety of collections, packed with personality. Through its lab-grown diamond jewelry, the brand proposes an innovative approach to the industry and greater freedom of expression for a new generation of consumers.

For the first time in Transylvania, JANINE will bring to RIVUS gold jewelry collections defined by unconventional shapes, distinctive details, and one-of-a-kind designs. The concept proposes a singular expression for gold jewelry, offering surprising reinterpretations of familiar elements.

“TEILOR is joining RIVUS project with all its brands. The presence of a strong Romanian brand recognized for the quality of their products, the authenticity, and client experience they offer, complements our vision to develop a project that brings together the most relevant names in retail, while also offering visitors a premium experience, in a modern space that is connected to city life. We are building a carefully curated retail mix, where notorious brands, innovative concepts, and shopping experiences complement each other, so that RIVUS will become one of the most attractive urban destinations in Romania, just like Palas Iași and Iulius Town Timișoara are today,” said Oana Diaconescu, Head of Leasing IULIUS.

TEILOR, DAAR, and JANINE’s presence in RIVUS Cluj-Napoca goes way beyond just opening some new stores, as the three brands are working on creating retail experiences designed to meet the expectations of a clientele that values quality, design, and customized services. Through their new spaces, the brands aim to provide visitors with authentic interactions and a presentation inspired by the collections, with focus on the story and emotion that each piece embodies and carries forward.

“We are delighted to be part of a project as impressive as RIVUS and to have our entire TEILOR Holding portfolio of brands here. TEILOR, the group’s name brand, will be joined by DAAR and JANINE, the latest concepts we developed, each with their own identity and unique perspective on jewelry. Our stores are carefully planned down to the finest of details, from the concept and design to the experience offered to each customer. In RIVUS, we found the same level of attention to detail and the same ambition to create long term value, in a project that transforms a relevant part of the city. This is an important story for Cluj-Napoca and we are glad to be a part of it,” said Florin Enache, founder of TEILOR Holding.

TEILOR will operate all four of their brands in RIVUS: TEILOR, DAAR, JANINE and Money Gold.

Discover more about the largest urban reconversion project in Romania on our social media platforms: www.instagram.com/rivuscluj, www.facebook.com/rivuscluj!