New Entry in Romania at RIVUS Cluj-Napoca: Cortefiel, the original brand of prominent Spanish fashion group Tendam

The retailers that have leased spaces in RIVUS include Spanish group Tendam, one of the largest fashion retailers in the Iberian Peninsula. In the new project, the group will operate under the Cortefiel brand, a premiere for Romania, as well as their Springfield and Women’secret concepts.

Tendam, one of the leading companies in the fashion sector specializing in brand management in the premium mass market segment in Spain, will consolidate their presence in Romania at the RIVUS Cluj-Napoca project, with three of its brands on a total area upwards of 1,000 square meters. Cortefiel is the fashion group’s original brand and marks a premiere for Romania. Created in 1945, it is a leading name in the fashion industry, combining quality with contemporary style in its smart casual and business casual collections. Springfield is recognized for its casual and smart-casual collections dedicated to both men and women. Women’secret, as a specialist in female intimacy, is the leading brand of underwear, sleeping and bathing aimed at a woman aged 25 to 45 who wants to feel “Beautiful, Comfortable and Sexy”

“RIVUS project has a number of unique features, not only in terms of its uses, scope, and development strategy, but also in terms of leasing. The project features the largest retail area in Romania, upwards of 142,000 square meters, includes national and regional premieres, many of which address the expectations of the community, as the latter was consulted and had a major role in shaping the tenant mix, but it is also the project where we already have an 80% leased occupancy rate. The percentage is a reflection of the project’s quality, the innovation of this concept, and the trust we have built in the industry over more than two decades of activity. The premieres include the Tendam group, a leading name in the fashion industry, a partnership we strongly believe in and that will be an attraction for the public in Cluj and beyond. We consider it a success that we were able to attract such a large group to our project, with three internationally acclaimed brands, synonymous with contemporary style, consistent quality, and a shopping experience appreciated by millions of customers,” said Oana Diaconescu, Head of Leasing IULIUS.

Tendam group recently marked a double grand opening in another project by companies IULIUS and Atterbury Europe. The two new stores are Springfield and Women’secret, which are operating in Iulius Town Timișoara starting this summer.

Founded in Spain, Tendam is one of the most important players in the European fashion industry, with a diverse portfolio of internationally recognized brands. The group manages 13 fashion brands: Women’secret, Springfield, Springfield Kids, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, OOTO, HI&BYE, Milano and Fifty. Tendam operates over 1,800 points of sale around 80 countries.

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