Cărturești proposes the largest bookstore and the latest edutainment concept in Romania to open in RIVUS

A wide variety of books and stationery, coffee shop and play areas, creative and educational workshops, art exhibitions and events promoting Romanian artists will all be brought together for the first time in the country in a new lifestyle concept proposed by Cărturești within the RIVUS project based in Cluj-Napoca.

The project will include a new edutainment concept by the Cărturești brand – a lifestyle type format integrating cultural components along with educational, entertainment and leisure experiences. Thus, Cărturești will be an anchor brand for the RIVUS project based in Cluj-Napoca and will accommodate the largest bookstore in Romania, spanning a total area of 2,500 sqm laid out on two floors. In its concept-location, the bookstore chain will include a generous book offer, new brands of stationery items, home décor, toys and gifts, as well as a coffee shop, spaces for events, art exhibitions and for promoting Romanian designers.

“Through its mission of over two decades, Cărturești is a place that brings people together around all things book related and helps to build communities. We are honored by the invite to become an anchor brand for the RIVUS project in Cluj-Napoca and this is an acknowledgement for how we build and provide experiences for all our visitors, whether such experiences are creative, educational or dedicated to promoting reading. For our readers in Cluj we are curating a rich selection of books in Romanian, Hungarian and English, special areas for hobbies, an extensive range of home décor items, spaces for events, and other surprises dedicated to the public in the region,” said Adrian Păun, Head of Marketing for Cărturești.

Besides retail, RIVUS Cluj-Napoca will include complementary office uses, services, specialty anchors, and a park spanning more than 5.2 hectares, the latter being the point of attraction of the project, facilitating the community’s access to Someș River for the first time ever and ensuring a nature-based connection to the adjacent areas.

“Through RIVUS, we promised an experiential project for the Cluj community, a destination for all categories of the public, one that caters to the locals’ need for development, socialization through culture and education, quality entertainment, and new experiences. Together with the Cărturești team, we will provide Cluj with a first-ever edutainment concept by scale and variety of proposed options. As every new project we develop is different from our other projects, the Cărturești concept in RIVUS will mark several premieres: bigger, more diverse, more exciting, a mixed-use venue set to encourage reading, as well as experiences, play and play-based learning, socializing, and artistic events. All of this in a unique and surprising setting that transports us in a world of pure imagination,” said Oana Diaconescu, Head of Leasing Retail for IULIUS.