Cluj-Napoca premiere: Premium cinematic experience with IMAX® with Laser and an open-air cinema. IULIUS to bring CINEPLEXX with state-of-the-art technologies to RIVUS

RIVUS Cluj-Napoca, the most extensive urban reconversion project in Romania and an investment upwards of half-billion Euro by companies IULIUS and Atterbury Europe, will include CINEPLEXX brand state-of-the-art cinema technologies. This new partnership furthers the positioning of RIVUS as a lifestyle center with a diverse mix of uses – entertainment, culture, green spaces, shopping, office – that will shift the dynamics of the region.

“By integrating Romania’s most premium multiplex cinema concept brought by CINEPLEXX ROMANIA into the RIVUS project, we are expanding the entertainment offer in Cluj, offering access to a top-notch cinema experience facilitated by the latest technologies in terms of sound, image, and viewing experience. Besides the 8 premium auditoriums including an IMAX® LASER system, a premiere for the country, CINEPLEXX also marks another premiere in the form of an open-air cinema that will accommodate both screenings and events in various fields. This component complements the diverse entertainment mix we propose for RIVUS, a project set to become a regional shopping and leisure anchor, as well as a lifestyle landmark. The project will include many novelties, as the vision for RIVUS aims to cover segments with potential in terms of leisure experiences for the entire family. The project is advancing at a quick pace, as we have already signed partnerships for more than 50% of the 142,000 sqm leasable area in the retail segment,” said Oana Diaconescu, Head of Leasing IULIUS.

The upcoming CINEPLEXX cinema at RIVUS is set to redefine the cinematic experience in Transylvania, featuring eight auditoriums equipped with state-of-the-art surround sound systems, premium seating, laser projection, and high-end services.

A highlight of the new cinema will be the inclusion of the long-awaited IMAX® with Laser technology, offering Cluj movie enthusiasts their first chance to experience films in this cutting-edge format. Renowned for its breathtaking picture quality and immersive audio-visual performance, IMAX® with Laser promises an unparalleled cinematic experience.

Adding to its uniqueness, the cinema will also feature an open-air auditorium, providing a premium outdoor viewing space for moviegoers. This versatile venue will not only host film screenings, but also serve as a cultural hub for artistic events and initiatives, enhancing the community’s cultural landscape.

“We are thrilled to integrate CINEPLEXX into the RIVUS project, bringing regional and national premieres to Cluj, alongside the unique experience of IMAX. This initiative reinforces our commitment to delivering unparalleled cinematic experiences,” stated Mag. Christof Papousek, CFO and co-shareholder of CINEPLEXX.

“Since opening our first cinema in Romania in 2019, CINEPLEXX has remained dedicated to providing audiences with the best in picture and sound quality. All our newly built cinemas are equipped with premium seating, state-of-the-art sound systems, high-definition screens, and advanced laser projectors, all designed to meet the highest standards of energy efficiency and sustainability. Cluj is one of Europe’s most vibrant cities, known for its rich culture, dynamic sports scene, and lively entertainment offerings. We are proud to contribute to its dynamic lifestyle with the CINEPLEXX experience,” Papoušek added.

IMAX® with Laser redefines the moviegoing experience, delivering unparalleled visual and auditory immersion. Designed specifically for the world’s largest screens, this cutting-edge system features state-of-the-art 4K laser projection for breathtaking clarity, vivid colors, and the deepest contrasts. The revolutionary IMAX® audio system complements the visuals with precision-tuned sound that places audiences directly into the heart of the action. With IMAX® with Laser, viewers can expect a cinematic journey like no other, whether they’re exploring distant galaxies or the depths of human emotion.

CINEPLEXX is a leading cinema operator in Central and Eastern Europe, with over 50 years of experience in the industry. The company currently manages more than 70 cinemas across 12 countries, including Austria, Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo, Albania, North Macedonia, Greece, Italy, and Romania.

Since entering the Romanian market in 2019, CINEPLEXX has established six locations in the country: Bucharest (Băneasa and Titan), Satu Mare, Sibiu, Târgu Mureș, and Craiova. Committed to enhancing the cinematic experience, Cineplexx continues to deliver world-class entertainment and the highest standards of quality in cinema.

The mixed-use complex developing on the former Carbochim industrial platform, a 550+ million Euro investment, is already set to become not only the largest shopping destination in Romania, but also the most extensive lifestyle center in the country. Besides the multiplex cinema with stat-of-the-art technologies, RIVUS will also include unique real estate project components in the form of a live arts center (RIVUS Live Arts), open air cinema, playground areas, educational and entertainment concepts marking nationwide premieres, as well as sports and wellness facilities, a medical hub. All these uses will be woven together in a green complex that will also include a natural park (RIVUS Garden) spanning more than 5.2 hectares located in the very heart of the city and that will serve to open the project and activate the Someș riverfront.