A new concept by Benvenuti will operate in RIVUS

BENVENUTI, a Romanian brand that has grown consistently over the past 22 years, is one of the most renowned players in the footwear and leather goods segment. With a mission statement proclaiming to provide the local market with high-quality products and unique designs, the brand collaborates with manufacturing partners who ensure a wide variety of options for all styles, as well as for all age groups and genders.

BENVENUTI also operates in other projects by IULIUS Group, including Iulius Mall Cluj, representing the domestic entrepreneurship segment, which plays a major part in the retail mix. “The long term relations we foster with retailers are one of the key strengths of IULIUS projects. 43% of the tenants across our group represent the Romanian business community. Our collaboration with BENVENUTI, built over time and expanded in RIVUS, proves that in our projects, high-performing Romanian businesses find a partner to support their growth. We want to create a retail mix wherein successful local entrepreneurs are represented alongside major international brands, and we believe in their value and their ability to bring differentiation and authenticity in our projects’ retail mix,” said Oana Diaconescu, Head of Leasing IULIUS.

For RIVUS, the brand is working on a new store concept geared toward customer experience and comfort. “The BENVENUTI store we will open in RIVUS Cluj-Napoca will feature a 240 square meters area and will mark the 49^th store in our network. Our goal is for this location to be attractive through its distinctive and exceptionally diverse selection of products, as well as through a memorable shopping experience. The brands featured in the BENVENUTI store in RIVUS Cluj-Napoca will include private labels such as BENVENUTI, Luca di Gioia, Thezeus, Solo Donna or Enzo Bertini, as well as international brands such as Skechers, Crocs, Hey Dude, Hoka, New Balance, Valentino or Jeep, with comfort, quality, and modern, innovative and original design as the common denominator for linking all these brands,” said Adrian Câzu, Development Manager.

Concurrently, the BENVENUTI representative makes out a case for their presence in the RIVUS project as follows: “Just as we have done for more than 22 years now, we will continue to offer affordable fashion and quality for the entire family. We joined this daring project because we think that RIVUS is a vibrant story that we want to be a part of and that has to be experienced. More than a shopping center, RIVUS will be a landmark for the social and commercial life, not only in Cluj-Napoca, but also in the wider region or even countrywide. We are also confident that together with our partners at RIVUS we will manage to create a generous, harmonious, and original commercial and lifestyle experience.”

By attracting long-standing partners and working with both Romanian and international brands, RIVUS is consolidating its position as a landmark project for the new generation of mixed-use developments, one that puts the public’s needs first and, rather than just offering shopping spaces, provides a destination that creates contemporary shopping and leisure experiences.