More than one million LEGO® bricks and an experience for all generations in the upcoming Brick Depot Certified LEGO Store in RIVUS

Brands and concepts connecting generations are part of the vision for RIVUS, the 550-plus million Euro urban reconversion and regeneration project by companies IULIUS and Atterbury Europe. These include the Brick Depot, set to bring to RIVUS a Certified LEGO® Store, one of the most beloved concepts dedicated to creativity, imagination and fun for children and adults alike.

Designed as a family friendly destination, RIVUS will bring together in shopping, relaxation and entertainment all in one place. Besides the commercial component, the project sets out to create a venue where people can enjoy leisure together, discover new experiences, and create everyday use services. To this end, with more than one million Lego parts and toys available across its store network and online platform, the Brick Depot Certified LEGO Store offers access to a wide range of sets and collections dedicated to children, as well as to experienced builders and collectors. Visitors to the store based in RIVUS will be able to discover products for all age ranges, from the LEGO® DUPLO® and LEGO® City collections to the LEGO® Technic, LEGO® Icons, LEGO® Star Wars™ or LEGO® Harry Potter collections. The success of the LEGO® concept is based on its capacity to transform creativity into a joint experience, bringing together different generations around the same passion for building, imagination and exploration.

The partnership between the developer and the retailer is already in place, as Brick Depot has also been operating in the Palas Iași mixed-used complex since 2025, where the concept has garnered a great deal of interest from the LEGO® fan community.

“Building a destination for the general public requires more than a diverse mix of uses. It means bringing aboard brands that can build bridges between generations and transform time spent together into a unique experience. From this perspective, having the Brick Depot and the LEGO® universe in RIVUS complements the project vision, which sets out to bring together brands and concepts that can create memorable moments for people of all ages,” said Oana Diaconescu, Head of Leasing IULIUS.

The Certified LEGO® Store will add a world acclaimed retail experience, with a wide range of products and collections.

“The opening of the Certified LEGO Store in RIVUS is part of the Brick Depot strategy to expand in key cities, with high growth potential and an active and relevant community, such as Cluj-Napoca. We have chosen RIVUS for its positioning as a modern retail and leisure destination. The store concept is centered around experience and engagement: besides the complete range of LEGO products, we will integrate interactive areas, recurrent activations and building events generating consistent footfall and brand interactions,” explained Tibor Nagy, General Manager of the Brick Depot Certified LEGO Store.

About Brick Depot, Certified LEGO® Store

Brick Depot currently operates a nationwide network comprised of 12 stores, offering one of the most diverse range of LEGO® products in Romania. The portfolio includes sets dedicated to the youngest builders, as well as complex collections and editions appreciated by fans and collectors alike. Beyond the product offering, the Brick Depot concept focuses on the experience for the LEGO® community through specialized and dedicated teams that provide personalized advice and recommendations. Thus, the stores become more than just retail space, transforming into meeting places for LEGO® fans of all ages.