Luxury Italian brand FURLA to open a new mono-brand store in IULIUS Group’s RIVUS project based in Cluj-Napoca

RIVUS, IULIUS Group’s largest urban regeneration project to date undertaken in partnership with Atterbury Europe, is bringing FURLA to Cluj-Napoca, the prestigious luxury Italian brand recognized for their collections of leather handbags, accessories, and footwear. The brand will consolidate their presence in the region both with a new FURLA mono-brand location, and a new MAMAQUILLA multibrand store, set to provide a premium experience for shopping aficionados who appreciate the quality and versatility of high end products. RIVUS will accommodate a diverse selection of notorious brands, as the project integrates the largest retail space in Romania (145,000 sqm leasable area), with more than 400 stores across all segments: fashion, health & beauty, jewelry and accessories, department stores, specialty anchors with wide addressability, sports, services, entertainment, etc. Besides the retail component, RIVUS will also include premises designed for premium offices, cultural and educational activities, entertainment facilities, as well as an ample park spanning more than 50,000 sqm, all integrated in a complete lifestyle center concept.

RIVUS is a sustainable mixed-use project, with likely the widest variety of uses combined in a single complex, customized to the needs of the community in Cluj-Napoca. The novelties in this project transforming a former industrial platform into a lifestyle center opened to the community also includes FURLA. The luxury Italian brand, renowned for its timeless elegance and design, is present in the Capital of Romania, and as of this March they also operate in Palas Iași. Their next destination is RIVUS, where they will open a new FURLA mono-brand store, as well as a new multibrand concept, namely MAMAQUILLA, both stores spanning on an area upwards of 280 sqm. “For the shopping afficionados who appreciate the quality and versatility of premium products, we will bring premiering brands that are not yet available in Cluj-Napoca and Iași, but that our customers would like to have closer to them in order to enjoy the experience of shopping in concept locations. FURLA is one such brand, fitting perfectly into the retail mix of Palas Iași and RIVUS with their affordable luxury concepts. RIVUS is more than a shopping mall. It will be a mixed-use complex with a wide variety of components, ranging from retail and office to cultural and entertainment components, park, and mobility features. Palas Iași is our iconic project and, following the upcoming remodeling, it is bound to become greener, more dynamic, and including more leisure venues and a diversity of shopping, dining, and entertainment locations,” said Oana Diaconescu, Head of Leasing IULIUS.

FURLA products are best known for their minimalist lines and varied color palette, combining classic Italian craftsmanship with current trends and innovative design. The prestigious brand was created in 1927 in Bologna, Italy, by Aldo Furlanetto.

“The recent opening of a new FURLA store in Iași, our first one outside the Capital, marks a new step for our expansion, reaffirming our commitment to bringing Italian elegance and style closer to our clients across the country. We are enthusiastic about this new chapter and upcoming openings, including the ones in Cluj-Napoca,” said Cristian Negoiță, General Manager – Millenium Pro Design.

As of 1970, FURLA has consolidated a strong presence across the world. The company currently operates more than 1,600 retail locations around the globe, of which 1,200 in the form of multibrand stores. Their mono-brand network operates in 100 countries, including 223 stores (of which 128 in-house stores and 95 outlet stores), 114 franchises including the FURLA based in Bucharest, and 39 travel retail joints.

MAMAQUILLA is an innovative multibrand concept with a portfolio of renowned premium brands such as: Furla, Coccinelle, Piquadro, Mario Valentino, and Kate Spade, creating an assortment of products that reflect the elegance, refinement, and authentic style of each brand.